Precise Demographic Targeting Focuses Ads On Your Audience
Facebook ads are great for spreading brand awareness and informing people of your product or service. People are easily targeted based on the extensive demographic information that they provide to Facebook so you can hone in on people who are likely to respond to your ad.
Facebook ads can do several things:
- Sell a product or service directly to a user.
- Increase brand awareness by encouraging users to connect with a brand.
The specific ads are different for each of these options since they encourage a different action, but the fundamentals of campaign creation are the same.
⪀ Ad Creation and Reporting
A standard ad campaign works as follows:
Step 1 – Research
I perform demographic research to find out who your target audience is. Items such as age, gender, level of education, interests, marital and employment status help us pinpoint your potential customer.
Step 2 – Campaign Creation
Using the above research, I create a series of ads that appeal to your audience, and then set up a campaign to target them.
Step 3 – Fine Tuning
I track and maintain your ads as they run, so we can judge the effectiveness of each ad. Then I tweak and adjust your ads for maximum effectiveness.
Step 4 – Reporting
You will receive a report detailing the performance of your campaign. We track a number of factors including number of clicks, cost per click, click-through rate. If your Facebook ad’s purpose is to generate “likes” or connections, these are tracked as well.
We also offer the following services
⪀ Conversion Rate Tracking (for ads that direct to your website)*
A conversion is achieved when a user clicks through to your website and performs a certain task such as making a purchase or filling out a contact form. Test the effectiveness of an ad campaign by tracking the number and percentage of users who click a paid ad who ‘converted’ on your website.
⪀ Facebook Pixel setup**
Facebook Pixel is a line of code that’s placed on your website that leaves a ‘cookie’ on a visitor’s computer. This allows you to target them later – either on Facebook or an ad service such as Google ads.
⪀ Landing Page Set-up**
I can create landing pages on your website or on your business Facebook page for specific ads campaigns. Instead of landing on the main page, a customer lands on a page tailored to them. This increases conversion rate.
*Conversion rate requires access to your Analytics software. We can easily set up and install analytics software on your website if you don’t already have it.
**Requires access to your website for proper set up.